Blogs

Often it happens that the search-rank figures in the SEO report don’t tally with what you see at your end. Say, your SEO provider’s report says that your website is on #1 rank for your target keyword. When you Google it out, you find that your website is on rank #3! Why the difference?

Social media was projected to be the next big thing by the tech gurus. Their prophecy has come true. The whole world is hooked on to it. Today social media drives everything. From doing business to donating for a cause, social media is the best platform to reach to mass audience at once.

Mission: Get indexed in the initial search pages!

You are low on budget and want to get indexed in the initial pages of search engines leaving your competitor behind. Google, the lord of search engines, marks up website rankings on bases of relevance of the content. Albeit the open secret is, ‘Being on the top of the search results is not all; you need to maintain the high rank.’ And for this you need to put in constant efforts. SEO is very wide. You need to pick your battles right to win the big war.

After not-so-successful try at social networking with Orkut; Google has got up, dust itself off and entered the battlefield of social networking once again. And now G+ is in the limelight, well not for all the good reasons.

The summer of ‘11 by Paul Adams:

Keep your website happening: Website is not just an information sharing tool rather it’s a great platform to advertise your company to millions of web users. You can do a lot of things to make your website a hot spot. Say, declare a competition for re-designing your logo and the winner’s photo or his/her video will be put on your website. Try out a jingle writing competition and you will be surprised by the great number of people it drives to your website. All this is free for you but valuable to others.

Social media was already a big thing and now Google plans it to make huge. Google now displays authors’ picture in the SERPs. But why?

Adds more personality: If you are a blogger, link your ‘about me’ page to your Google profile page and if the links get approved you are there on the Google’s search result pages. It’s that simple. This simple step adds personality to search results. Google users can connect with the people whose blogs and stories they read. It also helps to build a sense of trust in the minds of the users.